4 steps for HVAC success

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People who specialize in heating, ventilation and air conditioning can work in a variety of fields. Large industrial firms may have HVAC branches for internal work. Some HVAC experts can specialize in certain businesses that require unique heating and cooling needs, like a supermarket, for example, with the rows of coolers and large air conditioning units. However, HVAC professionals can also take a more domestic approach where they create an independent business and service residential or commercial properties on their own. Regardless of what specialty HVAC expects are involved in, there are a number of things that they can do to improve their success with employers and customers. 

1. Avoid fraud 
HVAC experts know everything they need to fix a faulty heating or cooling system, but unfortunately, it's the business realities that can sidetrack many contractors. While larger HVAC industries have people well-suited to deal with the business end of consulting and contracting, independent HVAC professionals may fall victim to fraud. Contracting Business magazine advised small businesses to expect to lose about 5 percent of their revenue to fraud. If a small business isn't expecting this unfair chunk taken out of its profit, there could be serious consequences. This also underscores the importance of fraud protection, smart hiring practices and more general financial security. 

2. Advertise effectively 
Whether a small-town HVAC specialist or a larger firm looking to get into the residential business, there are lots of simple ways that professionals can advertise their business in a targeted and cost-efficient way. HVAC firm Speed Clean recommended that people target their advertising in areas where residents are already considering some home design projects. Local design and niche magazines can go a long way toward getting your name out there as a residential HVAC expert. The company also recommended home and garden shows as a way not only to advertise, but interact with prospective customers. This can be most effective with larger firms that are new to the residential game, as you have a chance to show off your expertise. 

3. Exemplify safety 
As with any industrial career, HVAC workers need to be careful while working with large, powerful and dangerous tools at times. Showing your employer and your customers that you respect the danger of this job through your own safety measures can give them a good confidence boost in you. Pennsylvania's Hannabery HVAC recommended that all HVAC workers wear a variety of safety gear. This includes goggles or eye protection from dust and particulates as well as clothing that works for either hot or cold atmospheres. Work shoes or boots are also critical because of how often heavy objects are moved as part of the job. In addition to foot protection, slip-resistant shoes may be beneficial in situations where there are leaks, excessive condensation or other slippery environments. 

4. Fulfill the traits people look for when hiring an HVAC contractor 
There are many online advice sites telling homeowners what to look for when hiring a contractor. Energy Star has one list that isn't only helpful to residents, but also to HVAC workers. If you can meet the requirements on this list, you know you'll get hired without issue. 

One of the most important things to do that will give customers peace of mind in hiring you is to give them referrals that they can call. Consider talking to some of your customers about whether they'd be willing to do this for you. It can help other residents or businesses know that you'll do a good job if they hear it from a peer. Putting things in writing also helps put customers' minds at ease. They feel like they have something to fall back on in case anything goes wrong. 

With safety protocols, fraud protection, smart advertising and customer service, HVAC professionals have a great shot at improving their business. 

Brought to you by Shoes For Crews, the trusted leader in safety footwear to industrial employees for more than 30 years.

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